Keeping close family ties is a deep-rooted Filipino cultural trait, best seen in the way we take care of our parents despite having families of our own.
Universal Robina Corporation’s (URC) Blend 45 Kapeng Pinoy celebrates Filipinos who embody exemplary Filipino traits such as being “mapagmahal sa pamilya” through its “Gising Pinoy” campaign. True to the theme “Ginigising ang masarap at mabuti sa Pinoy”, the brand’s latest recipient is housewife Leilee Castillo, who wanted a secured life for her parents who sacrificed a lot to give their children a good life.
Among the many memorable moments in Cebu Pacific’s Juan for Fun backpacking challenge, the magical moment captured in photo by the ladies of Team Juanderlust best explained why there’s “nothing like magic”.
Cebu Pacific’s annual travel adventure competition for students was co-presented this year by Jack ‘n Jill Magic Chips, which upped the fun by introducing a pocket contest. This entailed the participants to turn ordinary instances into magical moments and capture them in photos, which were uploaded on their respective Facebook pages. The photo that garnered the most “likes” and “shares” wins the Best Magic Moment Award and a Samsung Galaxy Tab 3 Lite for each team member.