The coolest dude ever is now in town! Meet Maxximo - the man oozing with machismo and gallantry - in the latest Maxx candy television commercial.

See what a typical day is like for this modern-day hero who believes in helping others whenever he can. He can deal with any kind of situation even if it requires him to step in front of a raging bus or stand in the middle of a rioting crowd.

But there is one thing that Maxximo cannot deal with alone – an itchy, irritated throat. For that, he trusts only Maxx Extra Strength, the newest Maxx variant that’s powered with extra strong menthol.

Maxx Extra Strength guarantees all-out menthol satisfaction. Compared to the other Maxx variants, Extra Strength provides 250% more menthol action. Plus, it comes with an added benefit of Vitamin C and a center filled with an extra kick of menthol for a soothing sensation from your mouth down to your throat.

Nothing really beats Maxx Extra Strength when it comes to menthol satisfaction. Watch out for the new Maxx TVC and find out for yourself why Maxx Extra Strength is the perfect fit for toughies like Maxximo.

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