After close to 40 years of supremacy in the Philippine snack food business, Jack ‘n Jill, makers of such well-known brands as Chippy, Chiz Curls and Nova, has widely expanded its brand name to cover other food categories, namely candies, biscuits, baked products and chocolates.

The name that popularized the culture of snacking in the country, Jack ‘n Jill presently has an expansive line of snack varieties totaling to 11 different brands: Chippy, Taquitos, Mr. Chips, Tostillas, Roller Coaster, Piattos, Spuds, Potato Chips, V-Cut, Chiz Curls and Sea Crunch. Each snack brand is carefully created to suit particular tastes, preferences and lifestyles. With the vast choices available today, you can be sure that there’s a Jack ‘n Jill snack for you.

And there’s more to the Jack ‘n Jill brand. As early as the 1970′s Jack’‘n Jill introduced the kiddie treat, Jack ‘n Jill Pretzels. Initially available in strawberry and vanilla flavors, the Pretzel line has grown and evolved during its 20-year presence in the market. Today, Jack ‘n Jill Chocolate Pretzels is a constant kid companion while Jack ‘n Jill Choco Knots, Berry Knots and Milky Knots add a delicious twist to snack times of children and adults alike.

But it doesn’t stop there for Jack ‘n Jill. This year marks the biggest change yet in Jack ‘n Jill history as its product line goes all out. Jack ‘n Jill will no longer be just a name but a mega brand that brings with it the promise of unending product innovations and quality improvements. Armed with its rich heritage in snacking, Jack ‘n Jill forays into the equally competitive business of candies, chocolates, biscuits and baked goods. From now on, these brands will all carry the renowned Jack ‘n Jill name: Maxx, Dynamite, X.O., Star Fruits, Wiggles, Magic Flakes, Magic Pleasures, Presto Creams, Cream-O, Dewberry, Nips Rainbow Bites, Hello!, Cloud 9, Big Bang, Nips and Quake Cake.

It will truly be a thrilling new chapter in Jack ‘n Jill history as it ventures into greater opportunities for growth, not only in the Philippines but in the vast Asian market. You can expect that a bigger and better Jack ‘n Jill–with more surprises up its sleeve–will continue to provide the highest-quality, most innovative products that will surely bring color and enjoyment to food lovers of all ages around the region.