Payless finds its Visayan “voice”

Award-winning broadcast journalist Bobby Nalzaro talks about Payless Instant Mami’s budget-friendly and rich-tasting goodness over the airwaves of key Visayan provinces. Known for his radio show Balitang Bisdak, Nalzaro is also the host of Bobby Nalzaro On Board Saksi-Morning Edition over DYSS in Cebu, and a columnist in SunStar Cebu.

In the radio commercial, Nalzaro raves about Payless Instant Mami’s affordability, which a great majority of mothers in the provinces can definitely relate to. With a P6.50 SRP in sari-sari stores coupled with tasty variants fortified with 11 vitamins, Payless remains the favorable choice among budget-conscious families.

Payless Visayan Voice Bobby Nalzaro

The radio commercial currently airs in Cebu, Tagbilaran, Tacloban and Dumaguete. In photo with Nalzaro (seated, center) are (seated, L-R) Payless area sales manager for Vis-Min George Madria and assistant brand manager RJ Ynares signing the contract formalizing Nalzaro as the Visayan “voice” of Payless Instant Mami. Witnessing the event were (standing, L-R) Payless regional sales manager for Central Eastern Visayas Isagani Cataring and unit sales manager for Cebu Eduardo Calub.

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