ABS-CBN star John Lloyd Cruz (center) is now the face of Universal Robina Corporation’s (URC) latest beverage offering, Choco Lava, a chocolate drink for gown-ups. John Lloyd’s wholesome image and immense popularity among today’s upwardly mobile young adults made him the right choice as the brand’s spokesperson. John Lloyd lends his arresting charm to the first Choco Lava TV commercial currently airing on local TV networks. Choco Lava is a powdered chocolate drink that contains zero gram trans fat and only 80 calories per serving. Choco Lava contains nutrients like calcium and iron and can be instantly enjoyed either hot or cold. Shown in photo during John Lloyd’s signing as the brand endorser are URC Group Product Manager Ruby de la Cruz and Business Unit Group Manager for Powdered Beverage Benny Sanchez.

This entry was posted on Monday, March 2nd, 2009 at 3:40 pm and is filed under Beverage, Choco Lava, General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.