URC’s delicious, nutritious and affordable new product Vitalac Powdered Filled Milk recently launched its new television commercial (TVC) directed by famed director, Stephen Ngo. The commercial highlights Vitalac’s tagline, Hindi mahal and magmahal, through the TVC’s “puppy love” concept.

“The story is about a mother who sees her little boy crushing on the little girl who just moved in across the street. She prepared two glasses of Vitalac milk, gave one glass to her son and asked him to give the other glass to the little girl. That delicious welcoming gesture then leads to a friendship born from a glass of Vitalac” Direk Stephen says. For the little boy’s character in the commercial, a glass of Vitalac is synonymous to love as shown to him by his mother.

“The commercial is cute. The boy’s innocence and his desire to make a really good impression on the little girl represent pure puppy love,” Direk Stephen adds.

The sweetness of the characters and the cuteness of the young talents shine through the commercial. Moreover, a mother’s love and care for her child were also mirrored in the TVC, capturing Vitalac’s claim that indeed, moms give their walang humpay na pagmamahal to their children all the time.

And because of its affordability, moms can even share the love to their children’s friends through a delicious glass of Vitalac.

The commercial also features Vitalac’s Nutri-Sarap content – that sweetness and creaminess that is just right for kids’ taste buds and the milk’s nutritional content that can help children have healthier minds and bodies, as well as boost their immune system.

Watch the commercial and just like the loving mom’s character, provide your kids with a delicious and nutritious treat everyday that’s easy on your budget with Vitalac Powdered Filled Milk, available in all the leading supermarkets, grocery stores and drugstores nationwide.

Vitalac