Nova defines indulgence without the guilt in new TVC

The youth of today are motivated go-getters driven by multiple passions and earnestness to live life to the fullest. The latest television commercial from Nova captured this generation’s energy, ambition and spirit as it features life’s thrilling moments made more fun with the guilt-free goodness of Jack n’ Jill’s fiber-rich multigrain snack.

With Jack ‘n Jill Nova, today’s youth can give in to guilt-free snacking, one of the best things life has to offer.

With Jack ‘n Jill Nova, today’s youth can give in to guilt-free snacking, one of the best things life has to offer.

Directed by renowned filmmaker AF Benaza, the commercial paints a vibrant picture of today’s generation. In today’s world everyday can be an adventure. Whether it’s cruising down the streets on bicycles or heading to the beach for some sand, sun and surf—they go for what they truly want and are all about embracing more freedom, fun, pleasure & excitement.

Similarly, they can have as much as they want with a flavorful multigrain snack like Nova, a smart food choice that combines the benefit of fiber with the joys of snacking.

The 30-second spot wraps up with the look into the snack’s updated packaging, now made hipper and fresher to better match the ever-evolving tastes of today’s millennial.

With zero trans-fat, Jack ‘n Jill offers a healthier option with the multigrain goodness of Nova. Available in Country Cheddar and Homestyle Barbeque variants, Nova’s combination of unique texture and exciting flavors offers the ultimate in snacking satisfaction.

Just like indulging in life’s simple pleasures, with Nova, there is no guilt because it tastes just as good as it is healthy. You can eat, enjoy and feel good about yourself while having as much as you want.