Keeping close family ties is a deep-rooted Filipino cultural trait, best seen in the way we take care of our parents despite having families of our own.
Universal Robina Corporation’s (URC) Blend 45 Kapeng Pinoy celebrates Filipinos who embody exemplary Filipino traits such as being “mapagmahal sa pamilya” through its “Gising Pinoy” campaign. True to the theme “Ginigising ang masarap at mabuti sa Pinoy”, the brand’s latest recipient is housewife Leilee Castillo, who wanted a secured life for her parents who sacrificed a lot to give their children a good life.
Castillo expressed her utmost desire to provide her parents a source of income so they could live conveniently, but shared that she and her seafarer husband only manages enough for their own family.
In partnership with the television show “Yan ang Marino”, Blend 45 granted Castillo’s wish by giving her parents a sari-sari store showcase with P10,000 worth of URC products.
“Nagpapasalamat talaga ako sa Blend 45 kasi nagkaroon na ako ng pagkakataon na makatulong sa mga magulang ko sa payak na paraan na alam ko (I’m really thankful to Blend 45 for giving me the chance to give back to my parents in a simple way),” said Castillo.
Blend 45 recognizes values that are innately good in Filipinos. It honors Pinoy pride with its Kapeng Pinoy variants with unique ingredients and flavors suited for the Filipino palate at an affordable price