Colorful candy-coated chocolate brand, Jack ‘n Jill Nips, celebrated the youth’s creativity and talent with its Nips Pop Fest 2015. Held at the cinema lobby of Trinoma mall, the grand culminating activity featured games, booths and performances by Itchyworms.
During the colorful festivity, Nips awarded special prizes to the winners of the HaNIPS music video-making contest.
The music video-making contest is Nips’ way to add a twist to its well-known jingle. The contest, in partnership with local music channel MYX, engaged the creativity of today’s youth to come up with their interpretation of the jingle and turn it into a music video.
A grand prize worth P100,000 was awarded to the PinakaHaNips (best overall music video) video of 24-year-old Kharleigh Macapagal. She created a video of a quiet day at the beach with nature doing its own magic, unleashing its own array of colors.
“I just focused on the personality of Nips and how it brings color to any situation anytime, anywhere,” said Macapagal. “And even the whole process of brainstorming and producing the video and jingle, it was really like Nips – pure, unadulterated fun with my siblings and cousins who helped me get things done.”
Macapagal’s entry entitled “Rainbow Connection” also won P50,000 for bagging the HaNIPS with Nips (best use of Nips products) and HaNIPS sa video (best in video execution) special awards.
A close contender to the PinakaHaNips video was “Let’s Make a Rainbow” from aspiring filmmaker Alvin Cabalhug. His video and jingle focused on highlighting the teeming love and friendship seen when sharing a bag of Nips. Cabalhug received P50,000 for winning the HaNIPs sa Song (best in musical score) and HaNIPS sa lyrics (best in lyrics) special awards.
“I am really grateful that my entry is being recognized. Song-writing and filmmaking are really my hobbies, and these have been great avenues for me to showcase my skills,” said Cabalhug.
Nips Pop Fest 2015 also hosted a hip catwalk with SoFA Design Institute to showcase entries for the Nips T-shirt Design Contest. Winners of the t-shirt design contest were also awarded as much as P100,000 during the event.
The side attractions were not short of entertainment as well. Attendees got the chance to explore booths that were all about pops of color such as the face painting booth and a free-for-all coloring wall with exciting patterns waiting to be filled. Treat carts were also in place for every happy snacking need. Also, the Slow Mo booth enabled the guests to take wacky slow motion videos of themselves with matching props and confetti. To complete the fun, mall goers received a special Nips premium item after visiting all booths.
“Jack ‘n Jill Nips continues to create and innovate to give more pops of joy to its consumers,” says URC Marketing Director for Confectionery Jane Bernardo. “With Nips, there are more ways to bring out one’s playful side with activities such as the Nips Pop Fest 2015.”