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February 16, 2005: "A Blast of Excitement from Dynamite"

How can one transform from quiet and reserved to wild and unpredictable? Find out in the latest Dynamite TV Commercial featuring an interestingly unexpected scenario that sums up the essence of Dynamite candies.

“In this TVC, the story captures the explosion of fun and excitement that comes with the Dynamite candy experience,” explains Campaigns & Grey Creative Director Don Bautista.

With an old, silent library as backdrop, shy girl meets nerdy boy and what ensues afterwards is an explosive surprise. Just like Dynamite, a hard candy with a fun twist, the TVC features an exciting spin.

“The humor in this TVC is very subtle but the story says a lot about the product,” shares Joey Agbayani, the director of the TVC.

Despite the fact that he has more than ten years of directing experience under his belt, he still found the experience refreshing. “We had a blast in shooting this TVC. I hope the viewers will fall in love with the characters the way I did,” Direk Joey says with a smile.

Indeed, it’s easy to fall in love with the amusing Dynamite TVC and the refreshing blast you get from Dynamite candies with its mild-flavored outer shell and intense, flavor-filled core. Dynamite provides a unique blast of excitement in any situation. Try the Choco Mint and Melon Mint flavors and discover how this double-flavored and double-textured delight can give you a doubly exciting treat in an instant.