The Philippines is known for its colorful and varied Christmas traditions. With each unique celebration, there’s a rich local flavor that adds to its timeless appeal. What better way to relax after these festivities than with a steaming mug of Blend 45 coffee, a true Filipino original that perfectly captures the Pinoy taste.

One of the more popular Filipino Christmas traditions is the Panunuluyan, a re-enactment of how Joseph and Mary searched for a place in preparation of the birth of Jesus Christ. The Panunuluyan is an integral part of the Maytinis Festival held in Kawit Cavite. The festival features lavish decorations and nightly entertainment. It culminates in the portrayal of Christ’s birth followed by a grand parade.

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The Philippines is teeming with interesting places for locals looking for beautiful sights and sumptuous treats. And since Filipinos are fond of good food, any destination is sure to offer a tasty delicacy that when combined with the real Pinoy coffee taste of Blend 45 will create a truly enjoyable and unforgettable experience.

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When it comes to coffee, no other brand has been able to successfully entice and excite the Pinoy palate than Universal Robina Corporation’s (URC) Blend 45. With 45 years of pioneering innovations that ushered many firsts for the Philippine coffee industry, Blend 45 has figured into the lives of generations of Filipinos who grew up enjoying its trademark sweet taste that’s distinctly Pinoy. And as it celebrates its 45th anniversary this year, Blend 45 marks a milestone in providing consumers with the perfect cup of coffee that has become a much-loved staple in the lives of millions all over the country.

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The Filipinos’ soft spot for culinary delights is evident no matter where one travels to in the Philippines. Ours is a country that is filled with delectable local delicacies characterized by the distinct cultures of different provinces. And whether these treats are elaborately cooked or simply prepared, we Pinoys find ways to make them more delicious by enjoying them with a cup of truly Pinoy coffee like BLEND 45. Made with 45 choice beans, this mild-tasting instant coffee perfectly complements the Pinoy palate.

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With more than 7,000 islands, the Philippines is teeming with dream destinations in practically every region. Filipinos are very proud to have nature’s wondrous creations such as pristine beaches, magnificent mountains, breathtaking hills and terraces right in their own backyard. This is why wherever they may be in the country, their Pinoy pride easily shines through—especially when they have a cup of coffee that is true to the Pinoy palate, to enhance every experience, like BLEND 45.

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Highlights Pinoy Values

Blend 45, the coffee that’s truly Pinoy, pays tribute to Filipino culture in its latest television commercial (TVC). Created by multi-awarded director and cinematographer Yam Laranas, the TVC focuses on much-loved Pinoy traits of hospitality and politeness as shown through a typical day in Juan De La Cruz’s life.

“This feel-good commercial is a slice of Pinoy life,” says Yam, who became widely known for the first mainstream Hollywood film ever directed by a Filipino, The Echo. The commercial he conceptualized
for Blend 45 reflects the core values Filipinos are known for.

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Universal Robina Corporation’s (URC) Blend 45 makes mornings more special with 45 choice coffee beans that capture the flavor Filipinos have loved for decades. Now, you can easily enjoy your daily cup of hot, mild-tasting coffee without the hassles of tedious preparation, thanks to the new Blend 45 3-in-1 coffee mix.

Easy, convenient and quick, Blend 45 3-in-1 coffee mix contains the perfect blend of coffee, creamer and sugar concocted exactly the way Pinoys want it. Meant to please the Pinoy palate, Blend 45 warms your spirit and sets your mood at ease. Bask in a wonderfully peaceful and relaxing moment as you enjoy a cup of Blend 45 3-in-1.

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