Pair-fect delights

Set against the urban landscape of the National Capital Region, most Manileños greet mornings with a steaming pack of pandesal. Whether plain and piping hot or stuffed with sardines, eggs or rich kesong puti, pandesal with a hot cup of BLEND 45 remains to be a favorite of many.

In the Northern Luzon region, a hot cup of BLEND 45 goes perfectly with ube halaya. This famous purple yam is a sweet delight for the palate, and its chewy-sticky texture will be more appreciated with every sip of rich, smooth BLEND 45 coffee.

Bohol also has its own special version of the Ube, originally from the historical town of Baclayon. Rich, smooth, creamy and swathed in colorful local lore, this version of a national delicacy is a heavenly fare especially with a delectable hot cup of BLEND 45.

Down in the Visayan region, Tacloban’s local binagol brightens every meryenda cena with its sweetened gabi filling. Moron, also a favorite pasalubong from the city, is a kind of suman made with white, milk and dark chocolate. Pair any or both with a cup of BLEND 45 and catch a whiff of that inviting coffee scent to enliven the senses every afternoon.

Moving further down south in the Northern Mindanao region, rediscover Camiguin’s delectable pastel by pairing it with BLEND 45. Taking a bite from this fluffy pastry filled with creamy yema will bring taste buds to paradise, especially with the mild taste of BLEND 45 bringing that feeling of serenity and contentment.

With the Philippines’ culinary heritage, there are many other Pinoy treats that Filipinos love indulging in such as the suman, tupig, bibingka, puto, and piaya. Pinoys looking for a unique partner with their favorite BLEND 45 coffee can go for Bacolod’s napoleones or Dumaguete’s Budbod Kabog, which will surely satisfy any sweet tooth.

Blend 45 Culinary Delights

With a wide variety of mouth-watering local delicacies only one drink makes every experience sweeter: BLEND 45.

Dream destinations

Up north is picturesque Vigan. Until today, ancestral homes line the cobblestone streets of this World Heritage Site. With remarkable scenery as this, travelers will truly enjoy a colorful trip swathed in culture and history. Just a few hours away is breathtaking Pagudpod, where travelers can rest their weary souls and soles amidst white sand and crystal-blue water. To further enhance the Ilocos experience, have a hot cup of BLEND 45 with the famous Vigan empanada as you take in this quaint place described by some as “where time stood still”.

Mindoro, meanwhile, has the breathtaking Apo Reef Natural Park. Its majestic clear water brings life to Mindoro’s colorful province, and makes Filipinos proud to have the world’s second largest atoll reef after the Great Barrier Reef. Scuba divers everywhere will enjoy the diverse wonders of Apo Reef. Ignite new friendships with conversations on scuba diving by sharing BLEND 45 3-in-1 with ice, and that Apo Reef experience will be one to remember.

Going further down southern Mindanao unveils the tallest and mightiest mountain in the Philippines, Mt. Apo. Witnessing the sky unfold into a rich hue of blue will be the best backdrop as one admires the magnificent creations of nature while enjoying the delectably mild flavor of BLEND 45.

Mystical Mindanao proves to be a rewarding journey once your feet touch the soft sand of dreamy Siargao. This unexploited island loved by surfers from all over the world offers world-class waves and virgin snorkeling sites for the ultimate beach-lover’s getaway. After getting acquainted with the crystal blue waves, surfers can unwind with ice-blended BLEND 45. Only this mild-tasting instant coffee can ride the tide—be it high or low.

Come home and Relax

No matter what form of land or body of water, the Philippines is sure to have something that wows wanderers. And whether Filipinos come from these places or are visitors themselves, they easily find pride and comfort in such wondrous places—the same feeling they get with every sip of BLEND 45. Just like the memorable sceneries found in every corner of the archipelago, BLEND 45’s mild flavor has been pleasing Pinoys for 45 years already. Made with 45 choice coffee beans and tailored for every Pinoy’s taste, no other moment echoes Pinoy pride more than having a cup of BLEND 45 while relaxing in these local havens.

Pagudpud

Blend 45, the coffee that’s truly Pinoy, pays tribute to Filipino culture in its latest television commercial (TVC). Created by multi-awarded director and cinematographer Yam Laranas, the TVC focuses on much-loved Pinoy traits of hospitality and politeness as shown through a typical day in Juan De La Cruz’s life.

“This feel-good commercial is a slice of Pinoy life,” says Yam, who became widely known for the first mainstream Hollywood film ever directed by a Filipino, The Echo. The commercial he conceptualized
for Blend 45 reflects the core values Filipinos are known for.

As the central character meets several members of the community, he is greeted warmly, hospitably offered breakfast and even a ride to work. He politely declines all offers, until he is presented with an irresistibly hot and calming cup of Blend 45 coffee. Of course, just like any true-blooded Pinoy, he just can’t say no to that delectable coffee mildness which is distinctly Filipino.

“The main message of the commercial is kuhang-kuha ng Blend 45 ang sarap at lasa na di matanggihan ng mga Pinoy noon at ngayon” Direk Yam adds. Blend 45 truly captures the distinct flavor Filipinos have loved for 45 years now.

On a personal note, Direk Yam adds “Blend 45 is a real Filipino product and it ’s been here for a long time, and I want to be like that. I think I want to be a Filipino known all over the world. I don’t want to be a Hollywood director; I want to be known as a Filipino director who makes films in Hollywood.” Direk Yam also directed Blend 45’s television commercial twelve years ago.

Blend 45’s real coffee goodness mirrors the warmth and simplicity of Filipino living, that is why a steaming serving of the kapeng Pinoy na Pinoy is imbibed as part of the everyday lives of Juan dela Cruz. Also available in 3-in-1 coffee mix, Blend 45 is available in all the leading supermarkets and groceries nationwide.

Blend 45 - Pinoy Values

Universal Robina Corporation’s (URC) newest creation, Coffee Twists’ ready-to-drink iced coffee, is concocted especially for people who take on life’s challenges on a daily basis. Conveniently packed in sip and seal bottles, Coffee Twist’s rich aroma and full-bodied flavor will help you face the day head on, in the most delicious and convenient way, anytime of the day.

Coffee Twist has three flavors in ____ ml bottles that let you experience the taste of rich coffee: the aromatic and delectable Classic variant, the sweet and nutty Hazelnut, and the perfectly tangy Orange.

Now, for additional convenience, Classic and Hazelnut are also available in a more affordable 230 mL size for only 9 pesos.

Break free from inconvenience and be unexpectedly refreshed with the new and convenient Coffee Twist. Energizing coffee, anytime, anywhere.

Coffee Twist

Easy, convenient and quick, Blend 45 3-in-1 coffee mix contains the perfect blend of coffee, creamer and sugar concocted exactly the way Pinoys want it. Meant to please the Pinoy palate, Blend 45 warms your spirit and sets your mood at ease. Bask in a wonderfully peaceful and relaxing moment as you enjoy a cup of Blend 45 3-in-1.

Made by Filipinos for Filipinos, Blend 45 is backed by a 45-year heritage that pioneered and expanded the country’s coffee industry. And up to now, Blend 45 continuously provides delectable coffee mildness savored by generation after generation. The delicious and distinct Filipino blend we get from each steaming cup reflects the rich tradition and legacy Filipinos are proud of. Every taste of Blend 45 3-in-1 coffee mix is a taste of our history.

There’s always a reason to delight in the drinking experience that is truly Pinoy with Blend 45’s 3-in-1 coffee mix, now available in supermarkets and groceries nationwide.

B45 3-in-1

Try one of these delectable blends using Great Taste Coffee Desserts and make your loved one’s heart go aflutter. Great Taste Coffee Desserts are available in leading groceries, supermarkets and convenience stores nationwide.

Your browser may not support display of this image.

Banana Tiramisu Shake

½ sachet Great Taste Coffee Desserts Black Forest Flavor

2 jiggers choclate milk

1 pc ripe banana

2 tsps condensed milk

Place all ingredients in a blender with ice. Blend until coffee is dissolved. Pour in glass and top with chocolate syrup or white chocolate shavings if desired. Makes 1-2 servings. Drink fills approximately one 375ml glass.

Your browser may not support display of this image.

Sweet Sensations

2 tsps Great Taste Coffee Desserts Valencia Mocha Flavor

½ cup water

2 tsps sweetened cocoa powder

1 tsp chocolate syrup

2 tsps premium brandy (optional)

Dissolve coffee and cocoa in water. Pour all ingredients in a shaker with ice. Shake well until all ingredients are completely dissolved and mixed. Top with chocolate shavings. Serves one 250ml glass.

Some people open each day with hope and optimism. Certain remarkable individuals take it even a step further, as they generously spread hope to those around them.

Just like Benjamin Abadiano. A winner of the 2004 Ramon Magsaysay Award for Emergent Leadership, he found his passion in serving Indigenous People (IP). Benjamin lived with the Mangyans of Mindoro for nine years. He helped educate them, encouraged them to appreciate and affirm their native culture, thereby instilling in them a sense of self-dignity.

Primary in his mind was infusing the value of education in order to improve life and safeguard heritage. Benjamin established several learning centers in a number of IP communities in the country. One such school is the Pamulaan Center for Indigenous Peoples’ Education in Mindanao, which helps the youth of IP communities face the world with confidence in themselves, and pride in their preserved traditions. These young students are learning that they can be anything they want to be, achieve anything they want to achieve. More importantly, they see in their mentors the unselfish drive to reach out and touch other people’s lives.

Benjamin’s quest is to make a difference in the world around him, and that eventually changed his life too. “By serving people, your life has become richer because you go beyond yourself. When we serve, it concretizes our faith. To make your life meaningful you also have to reach out to others.”

Great Taste coffee salutes Benjamin Abadiano. His selfless dedication to serve indigenous communities in the Philippines is an inspiration to all of us.

Let each new day open a new horizon … a chance to make a difference in our lives, as well as in the lives of others.

For these women, the days used to pass by in idle gossip, while they hung around their neighborhood. But with the help of a social business enterprise called Rags2 Riches, a few of these women got into the community-based industry of weaving rugs. They were encouraged to sell these at bazaars, and found their stocks often sold out. This went on until a noted Filipino fashion designer showed them the possibilities of their craft.

The renowned designer encouraged the Payatas women to add more value to their goods by incorporating elements of design. That way, the women weavers could command better prices for their work. The designer provided the women with bag designs, which they would execute, and these designs eventually became RIIR, Rags2Riches’ designer brand of woven bags and accessories.

The Payatas weavers were awestruck. “Lubos kaming natuwa noong una naming makita ang aming produkto, ang resulta ng aming pinaghirapan na hawak-hawak ng model. Parang gusto naming sumigaw at umiyak sa tuwa.” (When we first saw our bag, the product of all our hard work, in the model’s hand, we couldn’t explain how we felt. We felt like we wanted to shout and cry for joy.) Nanay Cynthia says. They were so excited, they couldn’t sleep. And they eventually came to realize their own capabilities and worth, giving birth to the confidence they now possess.

And with that new-found self-esteem came the courage to face all odds. “Kung may pagbabago, kailangan natin tanggapin at maging bukas-loob dito. Hindi balakid ang kahirapan. Tayo lang ang makakatulong sa sarili natin,” (When change comes, we must accept and open ourselves to it. Poverty is not an obstacle. Only we can help ourselves.) Nanay Cynthia says. And with this confidence, they face the future with dignity. “Ngayon, ayoko nang mangarap ng mababa. Sa ngayon, may fighting spirit na kami.” (Now, I no longer want to dream small dreams, because now, we have found our fighting spirit.)

Such is the hope that Great Taste coffee wishes to wake everyone up to each morning; the hope that comes from believing in one’s self, no matter how uncertain the future may be.

So why don’t you pause for a bit and take a sip of life’s most delectable pleasures with the new Great Taste Coffee Desserts. This special concoction is not just coffee that soothes your senses — it doubles as a luscious dessert to cap off each and every meal.

Great Taste Coffee Desserts come in three sinfully delicious flavors: Black Forest, Valencia Mocha and Mocha Mint. Treat yourself to an extra-indulgent blend of dark chocolate, cherry flavor and cream in a full-bodied soulful cup of Black Forest coffee mix.

You can also reward yourself with Valencia Mocha and experience delicate mocha infused with fresh, tangy orange that makes this two-flavor coffee simpatico. Or delight yourself with Mocha Mint’s crisp and cool combination of rich, creamy mocha and the refreshing flavor of peppermint. They all come with a special creamer that dissolves in both hot or cold water, allowing you a wider range of possibilities for enjoying your coffee treat.

So indulge your palate through and after breakfast, lunch and dinner.

With Great Taste Coffee Desserts, it shouldn’t be too hard to bask in sweet little luxuries. Great Taste Coffee Desserts are now available in supermarkets, groceries and convenience stores nationwide.

Be part of Blend 45’s enduring tradition with this handy and reusable limited edition jar. With a festive design depicting the company’s history with loyal consumers, it is also useful for other household purposes.

Made from 45 choice coffee beans, Blend 45 proved to be a best-seller upon its release in the 60s. Originally endorsed by popular celebrities Susan Roces and Boots Anson-Roa, Blend 45 helped URC establish a foothold in the food and beverage manufacturing industry. Today, the distinct and invigorating aroma of Blend 45 continues to be present in the Pinoy’s breakfast table.

The Blend 45 Special Edition Commemorative Jar comes with 50g of Blend 45 instant coffee and is available only until November 2006 at supermarkets and grocery stores nationwide.