“We believe that playing and having fun are an integral part of youth development,” said Nic Lim, JGSHI’s SVP for Corporate Human Resources. “Every child should have the chance to enjoy being a kid.”
With the business units and related business interests of JGSHI such as Robinsons MovieWorld, Mini Stop, Sun Cellular, Universal Robina Corporation (URC), Cebu Pacific, Robinsons Supermarket, Robina Agri Partners, Toys ‘R Us, Handyman and The Children’s Library, the World Vision kids enjoyed a morning of games and rewarding treats before the movie began. At the end of the event, each tired but happy participant took home special gift packs.

“I feel happy for the children especially since these kids don’t experience these treats regularly. So on behalf of the kids, we just want to thank JG Summit Holdings for consistently helping us,” Marmie Liquigan, World Vision Marketing Associate said. “I hope they never tire of helping us, and that we continue this partnership for as long as there are people (out there) who need our help.”

The movie treat of JGSHI is in line with World Vision’s back-to-school appeal to the public to help send children to school. The local arm of the global organization is encouraging everyone to participate, requiring only as little as P600 a month to invest in children’s learning. Aside from their efforts on education, World Vision is also strengthening their campaign against hunger among the Filipinos.

JGSHI’s other initiatives on education include the Gokongwei Brothers Foundation China Scholars, where they send outstanding student achievers to learn the trade secrets of China’s booming economy. Not only a frontier in supplying Filipino people with their needs, JGSHI is also making lives better, with efforts geared towards honing future leaders.

“When I saw the storyboard, natawa ako sa punch line,” versatile character actress Jean shared while taking a break from taping. “I thought that the suitors were for Jennica, but then, nagulat ako, sa akin pala!”

While Jean seemed to be amazed at the candid twist in the commercial, everyone who was part of the production thought it natural, for even at 41, the sexy actress can still pass as Jennica’s older sister. With full support and conviction, Jennica reminded her mother why the story hit close to home and why it is not as unexpected as it may seem.

“Why not when you look so great?” Jennica said.

Off camera, this is really how their cool and one-of-a-kind mother-daughter relationship works. The two are close and loyal to each other. And with Cream All making their bonding time extra delicious, they can only grow closer. As Jean enjoys how Cream All spruces up her tea, Jennica loves how it makes her coffee drinks taste richer and smoother.

“When Jean and Jennica were chosen to become the brand endorsers, we basically tailor-fitted the storyboard for them,” said Jorge Orellana, creative director of Black Pencil, the advertising agency behind the fun commercial. “And instead of ending the TV ad with the usual, ‘ang sarap!’ line, we added a little spice.”

But it was more than the spice that made the commercial successful, because the natural chemistry and delivery of the scenes were simple, yet substantial. And just like the brand that it represents, the commercial shows how versatility is akin to Cream All. Simply add it to any preferred beverage, and any drink gets more substance through its satisfying taste. Just take it from Jean and Jennica, who not only enjoyed their first-ever TV commercial together, but also enjoys the delectable taste of Cream All.

Jennica Garcia, Jean Garcia, and Cream All

Universal Robina Corporation (URC) acknowledges the needs of mothers and offers one delicious, nutritious, affordable and convenient way to guarantee that their kids enjoy good health and proper nutrition this school year — Payless Instant Mami Chicken with Corn and Malunggay.

This ready to eat treat contains the healthy and delectable combination of corn and real malunggay leaves, making it the perfect meal time treat for kids.

Health is wealth

Payless Instant Mami believes that children’s health is the entire family’s wealth. That is why it offers more health advantages to children with its corn and malunggay content as well as more savings for mothers with its affordable price.

More health for less

Payless Instant Mami Chicken with Corn and Malunggay has the healthy goodness of corn, a good source of fiber and carbohydrates that aids in kids’ proper digestion and provides adequate energy for their body.

It also contains the health benefits of malunggay, the green leafy vegetable deemed as “nature’s medicine cabinet” as it is packed with vitamins and minerals that are especially good for kids. According to research, malunggay has the nutritional value of four glasses of milk, four times the vitamin C of carrots, seven times the Vitamin C of oranges, three times the iron content of spinach, and three times the potassium of bananas.

Moreover, it can also boost the immune system, strengthen the bones, and can be used as remedy for certain sickness like fever, asthma, and migraine — truly helping mothers veer their kids away from unnecessary expenses caused by these illnesses.

More wealth because it costs less

This delectable and vitamin-packed instant mami has really more to offer with its P5.70 suggested retail price, a whopping 27 percent less than the leading brand. Its price is also lower than those of other instant mami products in the market.

The delicious, nutritious, and affordable goodness of Payless Instant Mami Chicken with Corn and Malunggay can delight both kids and mothers every time. Kids can enjoy it as their hot soupy breakfast before going to school, their comforting merienda every uwian, or their filling dinner after doing homeworks.

Payless Instant Mami Chicken with Corn and Malunggay, available in all leading sari-sari stores, supermarkets and grocery stores nationwide, truly offers more for less.

Jean Garcia, Lance Gokongwei, Jennica Garcia

With their versatile appeal and ability to fit into a multitude of roles, character actress Jean Garcia (left) and her talented daughter Jennica (right) are the perfect choices to endorse Cream All—the tasty and modern creamer that goes with coffee, tea, or hot chocolate—from Universal Robina Corporation (represented here by President and Chief Operating Officer Lance Gokongwei).

The two are featured in the new Cream All TV ad and it is the first commercial that mother and daughter have done together. Says Jean: “Masaya talaga kami that Cream All chose us. Now one of our dream projects finally came true.”

The Cream All family: Benny Sanchez, VP/General Manager, Universal Robina Corporation (URC) Beverage I Division; Kristina Barreiro, Senior Brand Assistant; Jean Garcia; Lance Gokongwei, President and COO of URC; Jennica Garcia; Ruby dela Cruz, Group Product Manager; and Pepe Roderos, Brand Manager

Go to wholesale retailers. Many wholesale retailers are making way to accommodate shoppers’ back-to-school demands. A smart move for mommies is to buy in bulk which can sometimes save families as much as a few hundred pesos. Instead of buying notebooks individually, take advantage of retailers’ 12-piece sets to enjoy a much discounted price.

Reuse. The excess notebooks can always be kept for the next school year, or distributed among the brothers and sisters who also go to school. Also, the unused pages of last school year’s notebook can be pulled out and bound together with the help of some yarn and a big needle.

Go to the suking mananahi. If mommy already has her suking mananahi, it’s more practical to buy cloth in Divisoria and have the dressmaker make a custom-fit uniform. Have more than one kid needing a new uniform? With a bulk order, the dressmaker fee can be haggled down, too.

Repair and reuse. Better yet, recycle old uniforms that show no signs of being retired to the baul just yet. Simply inspect if all the zippers and buttons are still intact and replace if needed. Bags can also be repaired to look like new.

Invest in long-lasting shoes. Active and playful kids can easily wear down their school shoes. Be sure to have a reliable brand of glue or rugby to repair loosened soles, as well as shoe polish to keep the shoes looking new. If the child needs a new pair, buy a size bigger so that it can still be used next school year. Just get him or her extra thick socks for now so the shoes will still feel comfortable.

Be part of the planning. Worried about the costs of upcoming educational trips? Try joining the school’s parent-teacher association to have a hand at planning such activities and to make sure that the trips will not be too heavy on every other parent’s pockets.

Prepare nutritious baon. With their busy days at school, children need to have food that will give them the energy they need. So when it comes to baon, it’s best for moms to prepare the food themselves. Because while it’s okay to give children a few pesos so they can buy snacks, a baon prepared with mom’s love makes for a healthier and less costly menu for the kids.

Let them drink plenty of milk. When it comes to milk–another important source of energy for kids–mothers can rely on the affordable Vitalac Powdered Filled Milk with Nutri-Sarap and assure themselves that their kids are getting uncompromised nutrition.

From the country’s leading food manufacturer Universal Robina Corporation (URC), Vitalac is a complete powdered filled milk ideal for school-age kids. It can fortify their growing mind and bodies with nutrients such as calcium and protein at a practical price. Loving moms who wish to stay matipid put Vitalac on top of their grocery list.

Available in sachets, pouches and boxes at leading supermarkets, sari-sari stores and market stalls nationwide, Vitalac is the value-for-money milk that tastes delicious.

Hindi kailangang mahal

For a child’s every need, moms always give their 100 percent effort to show their walang humpay na pagmamahal. So as mommies get their wallets ready for this school year, they can always remember that with such practical tips in mind, hindi mahal ang magmahal.

Vitalac Tipid Tips

Cream All is an innovative creamer from Universal Robina Corporation (URC) that will add more flavor to the lives of consumers like Jean and Jennica. With its undeniably great taste that makes coffee or any hot drink richer, creamier, and a lot tastier, this creamer for all is the ultimate versatile ingredient that every kitchen must have.

“We chose Jean and Jennica to represent Cream All because they are a dynamic mother-daughter team,” says Ruby dela Cruz, Group Product Manager of Cream All. “They have it all — looks, talent, and most importantly, their versatility as actresses reflect the versatility of the brand.”

In their latest TV commercial project, Jean and Jennica keep the mood very light with their candid antics and very down-to-earth personas. Both women loved the script because aside from being funny, it hit close to home.

“Our relationship is very cool,” Jean shares. “We’re friends, sisters, mother and daughter,” to which Jennica quips, “If there is one word to describe my mom, it’s that she’s really cool.”

“We are really happy that URC entrusted us with Cream All,” Jean excitedly adds. “It is our first TV commercial together, and it is another dream project that came true for us.” A movie project that would cast them as central characters is the next one on their dream projects list.

Jennica agrees with her mom, testifying to the delicious product’s compatibility with their dynamic lifestyle.

Jennica, a certified coffee drinker, shares how her coffee drink tasted significantly better with Cream All. “It really becomes richer and creamier. From now on, I’ll always make sure that I add Cream All in my favorite coffee.” In addition, she also noticed the same taste enhancement when she added Cream All to her hot chocolate during the taping later that day. “Sumarap rin yun hot chocolate ko,” she recalls.

Jean, on the other hand, is a tea drinker, and when she tried Cream All, the result was also very pleasant.

“It really makes my tea a lot tastier and even creamier–lalong sumarap,” Jean shares. “It also smells much better. ‘Di ba, tea smells naturally good, pero pag nilagyan mo ng Cream All lalo siyang bumabango. So I really believe in this product moreso because it makes tea time a lot more enjoyable.”

True to the words of its two endorsers, Cream All is the tasty and versatile creamer for the household because it easily enhances anyone’s favorite drink. Also a healthy choice because it has zero gram trans-fat, the unique creamer for all allows Jean and Jennica maintain their envious figures.

Jean Garcia (R), Jennica Garcia (L)

With the bubbly and very charming duo doing their very first endorsement together, their brilliant talents won’t be missed given all the other projects coming their way. For now, Jean and Jennica are just happy to have a dream project come true.

Pair-fect delights

Set against the urban landscape of the National Capital Region, most Manileños greet mornings with a steaming pack of pandesal. Whether plain and piping hot or stuffed with sardines, eggs or rich kesong puti, pandesal with a hot cup of BLEND 45 remains to be a favorite of many.

In the Northern Luzon region, a hot cup of BLEND 45 goes perfectly with ube halaya. This famous purple yam is a sweet delight for the palate, and its chewy-sticky texture will be more appreciated with every sip of rich, smooth BLEND 45 coffee.

Bohol also has its own special version of the Ube, originally from the historical town of Baclayon. Rich, smooth, creamy and swathed in colorful local lore, this version of a national delicacy is a heavenly fare especially with a delectable hot cup of BLEND 45.

Down in the Visayan region, Tacloban’s local binagol brightens every meryenda cena with its sweetened gabi filling. Moron, also a favorite pasalubong from the city, is a kind of suman made with white, milk and dark chocolate. Pair any or both with a cup of BLEND 45 and catch a whiff of that inviting coffee scent to enliven the senses every afternoon.

Moving further down south in the Northern Mindanao region, rediscover Camiguin’s delectable pastel by pairing it with BLEND 45. Taking a bite from this fluffy pastry filled with creamy yema will bring taste buds to paradise, especially with the mild taste of BLEND 45 bringing that feeling of serenity and contentment.

With the Philippines’ culinary heritage, there are many other Pinoy treats that Filipinos love indulging in such as the suman, tupig, bibingka, puto, and piaya. Pinoys looking for a unique partner with their favorite BLEND 45 coffee can go for Bacolod’s napoleones or Dumaguete’s Budbod Kabog, which will surely satisfy any sweet tooth.

Blend 45 Culinary Delights

With a wide variety of mouth-watering local delicacies only one drink makes every experience sweeter: BLEND 45.

Last April, Boracay and Puerto Galera beach bums treated their taste buds as the Nissin team handed out free samples to various hotels. Coasting from shore to shore, beachgoers also enjoyed the company of the Nissin Cup Noodle Man who was armed with mouthwatering merchandise that was up for grabs.

Those who enjoyed Luzon’s more popular resorts last April were not to be left behind the fun. Exciting Nissin Cup Noodles Summer Cup-Partner Videoke booths were installed in Splash Island, Jed’s Island Resort, 8 Waves Resort and Club Manila East, to take resort action to the next level. The resorts’ leisure-lovers were able to select one song for every purchase of Nissin Cup Noodles, and those who sang their hearts out also took home premium Nissin items equivalent to the scores they got.

Transport stations across the NCR also experienced the true-to-the-taste flavors of Nissin as the Nissin Cup Noodles Summer Cup-Partner teamed up with Jam Liner, BBL, Philtranco and the Negros Navigation Port to give travelers a journey they won’t forget. Nissin added cheer and color to the long road trip with premium items, which were given away with every purchase of Nissin Cup Noodles.

Nissin Cup Noodles

Indeed, Nissin Cup Noodles is every traveler’s choice of instant cup noodles that can be enjoyed anytime, anywhere. And with the success of the recently held Nissin Cup Noodles Summer Cup-Partner, tourists will definitely want to get a hold of this rich seafood noodle cup and ride in on the fun.

Dream destinations

Up north is picturesque Vigan. Until today, ancestral homes line the cobblestone streets of this World Heritage Site. With remarkable scenery as this, travelers will truly enjoy a colorful trip swathed in culture and history. Just a few hours away is breathtaking Pagudpod, where travelers can rest their weary souls and soles amidst white sand and crystal-blue water. To further enhance the Ilocos experience, have a hot cup of BLEND 45 with the famous Vigan empanada as you take in this quaint place described by some as “where time stood still”.

Mindoro, meanwhile, has the breathtaking Apo Reef Natural Park. Its majestic clear water brings life to Mindoro’s colorful province, and makes Filipinos proud to have the world’s second largest atoll reef after the Great Barrier Reef. Scuba divers everywhere will enjoy the diverse wonders of Apo Reef. Ignite new friendships with conversations on scuba diving by sharing BLEND 45 3-in-1 with ice, and that Apo Reef experience will be one to remember.

Going further down southern Mindanao unveils the tallest and mightiest mountain in the Philippines, Mt. Apo. Witnessing the sky unfold into a rich hue of blue will be the best backdrop as one admires the magnificent creations of nature while enjoying the delectably mild flavor of BLEND 45.

Mystical Mindanao proves to be a rewarding journey once your feet touch the soft sand of dreamy Siargao. This unexploited island loved by surfers from all over the world offers world-class waves and virgin snorkeling sites for the ultimate beach-lover’s getaway. After getting acquainted with the crystal blue waves, surfers can unwind with ice-blended BLEND 45. Only this mild-tasting instant coffee can ride the tide—be it high or low.

Come home and Relax

No matter what form of land or body of water, the Philippines is sure to have something that wows wanderers. And whether Filipinos come from these places or are visitors themselves, they easily find pride and comfort in such wondrous places—the same feeling they get with every sip of BLEND 45. Just like the memorable sceneries found in every corner of the archipelago, BLEND 45’s mild flavor has been pleasing Pinoys for 45 years already. Made with 45 choice coffee beans and tailored for every Pinoy’s taste, no other moment echoes Pinoy pride more than having a cup of BLEND 45 while relaxing in these local havens.

Pagudpud

Hunt’s, the tomato expert, now brings a power-packed tomato sauce innovation to your family. One of the top tomato growers in the world, Hunt’s introduces its latest product breakthrough that will change the way you look at tomato sauce: the new and improved Hunt’s Tomato Sauce with Lycofiber. You can now savor the thick and rich taste of tomato sauce made even better with the healthy fusion of lycopene and fiber.

Taste the tomato sauce goodness

Love the lycopene. The body doesn’t produce lycopene but you can get it from tomato-based foods, such as spaghetti, pizza, tomato soup, and many other dishes.

Studies have shown that lycopene helps prevent heart diseases, cancer and premature skin aging. It also helps prevent other health problems such as cardiovascular diseases, diabetes, osteoporosis, and fertility problems in men.

Fine health through fiber. Fiber does wonders for the intestines and for overall health as it promotes smooth bowel movement and efficient waste elimination, thus preventing constipation. It also aids in eliminating toxins and other intestinal contents faster. Furthermore, it alters fat and cholesterol absorption and help the body manage sugar content. Other health concerns that fiber could address are ulcers, heart diseases, gallstones and kidney stones.

Hunt’s Tomato Sauce with Lycofiber combines the potencies of lycopene and fiber into one rich, tasty, delicious and nutritious tomato sauce you and your family can enjoy anytime with your favorite dishes.

So next time you bite into that mouthwatering meatball spaghetti, creamy tomato soup or your most appetizing pizza, make sure that it contains all the great tasting health benefits of the tomato sauce wonder, Hunt’s Tomato Sauce with Lycofiber.

Hunt's Tomato Paste