Universal Robina Corporation (URC) acknowledges the needs of mothers and offers one delicious, nutritious, affordable and convenient way to guarantee that their kids enjoy good health and proper nutrition this school year — Payless Instant Mami Chicken with Corn and Malunggay.

This ready to eat treat contains the healthy and delectable combination of corn and real malunggay leaves, making it the perfect meal time treat for kids.

Health is wealth

Payless Instant Mami believes that children’s health is the entire family’s wealth. That is why it offers more health advantages to children with its corn and malunggay content as well as more savings for mothers with its affordable price.

More health for less

Payless Instant Mami Chicken with Corn and Malunggay has the healthy goodness of corn, a good source of fiber and carbohydrates that aids in kids’ proper digestion and provides adequate energy for their body.

It also contains the health benefits of malunggay, the green leafy vegetable deemed as “nature’s medicine cabinet” as it is packed with vitamins and minerals that are especially good for kids. According to research, malunggay has the nutritional value of four glasses of milk, four times the vitamin C of carrots, seven times the Vitamin C of oranges, three times the iron content of spinach, and three times the potassium of bananas.

Moreover, it can also boost the immune system, strengthen the bones, and can be used as remedy for certain sickness like fever, asthma, and migraine — truly helping mothers veer their kids away from unnecessary expenses caused by these illnesses.

More wealth because it costs less

This delectable and vitamin-packed instant mami has really more to offer with its P5.70 suggested retail price, a whopping 27 percent less than the leading brand. Its price is also lower than those of other instant mami products in the market.

The delicious, nutritious, and affordable goodness of Payless Instant Mami Chicken with Corn and Malunggay can delight both kids and mothers every time. Kids can enjoy it as their hot soupy breakfast before going to school, their comforting merienda every uwian, or their filling dinner after doing homeworks.

Payless Instant Mami Chicken with Corn and Malunggay, available in all leading sari-sari stores, supermarkets and grocery stores nationwide, truly offers more for less.

A smart choice for loving moms who want to give their kids a tasty yet nutritional meal, Payless Instant Mami’s Chicken with Corn and Malunggay contains the healthy and savory combination of corn and real malunggay leaves. Corn is a great source of fiber and carbohydrates which helps in proper digestion and supplies sufficient energy for the body. Malunggay, on the other hand, is known to be “nature’s medicine cabinet” as it is packed with vitamins and minerals. It can be an effective remedy against illnesses such as high blood pressure, migraine, fever, asthma and skin concerns and can also strengthen the immune system.

There is really more to Payless Instant Mami that you and the whole family can enjoy. Not only is it delicious and nutritious, Payless Instant Mami is also made from quality ingredients. What’s more, Payless Instant Mami is more affordable with a price that’s 27 percent less than the leading brand, and lower than other instant mami products. Payless Instant Mami is a warm treat that can be served as breakfast to prepare the kids for a long day at school, merienda while the kids are doing their assignments, or watching a favorite TV show, and a surprise midnight snack that moms can prepare for the whole family.

Get more for less with Payless Instant Mami’s new Chicken with Corn and Malunggay variant, now available in sari-sari stores, supermarkets, groceries and public markets nationwide. Payless Instant Mami’s soupy goodness is also available in Chicken, Beef and Bulalo flavors.

Payless Instant Mami Chicken Malunggay Corn

Kim Chiu fans had a taste of Shanghai goodness in the recently held Mall tours at Trinoma and Sta. Lucia East Grand Mall sponsored by Payless Pancit Shanghai. Exciting games and prizes were given away as the fans enjoyed the oriental goodness of Payless Pancit Shanghai at the sampling booths.

The newest addition to Payless’ wide range of affordable, practical and delicious line of noodle products, Payless Pancit Shanghai brings you the goodness of authentic oriental flavors with its specially-made flat noodles. It also contains real vegetables with no preservatives added, and comes in Pata Tim and Oriental flavors.

Don’t miss the chance to watch your favorite love team on the big screen while savoring your favorite Payless Pancit Shanghai. You can also get your daily dose of this authentic oriental noodle goodness by grabbing Payless Pancit Shanghai in leading supermarkets, sari-sari stores, groceries and convenience stores nationwide.

Kim Chiu

Get the chance to win lots of amazing cash prizes and gifts as Payless “MAMI-Lengke ng Saya!” hits public markets on these following dates: Jan. 24 (Sunday) in La Trinidad, Benguet, Jan. 30 (Saturday) in Vigan, Feb. 7 (Sunday) in Bataan, Feb. 14 (Sunday) in Capas, Tarlac, Feb. 21 (Sunday) in Baguio, and Feb. 28 (Sunday) in Batac, Ilocos Norte.

A market stall merchandising contest highlighting the benefits of Payless Instant Mami will be held during the event. Cash prizes await the best merchandised stalls. Additionally, samples of the newest Payless Instant Mami variant, Chicken with Corn and Malunggay, will be given away. Market-goers will also have the chance to play the roleta and pachinko games with exciting premium items as prizes.

Payless Instant Mami previously visited Tuguegarao and Isabela to give the budget and quality-conscious homemakers in these areas a taste of the “MAMI-Lengke ng Saya” experience.

Indeed, Payless Instant Mami is the smart choice for moms as it offers more for less with its affordable price of only P6.00 in your favorite North Luzon public markets. Available nationwide in Chicken, Beef, Bulalo, Garlic Chicken, Beef Brisket, and the newest Chicken with Corn and Malunggay flavors.

In the commercial, Kim navigates her way through the sights, sounds, and wonderful aromas of cosmopolitan Shanghai in the search for the perfect noodles with that distinct and authentic Asian taste. True enough, she finds it in the heart of Shanghai with the two new variants of Payless Pancit Shanghai: Oriental and Pata Tim flavors. “Dito ko nadiscover ang pancit na hinahanap ko, ‘yung para sa akin walang sawa factor!” she exclaims.

Ingenuity, creativity and cutting-edge technology were instrumental in bringing Shanghai’s exciting vibe to life. And with the guiding vision of director Joey Agbayani, the TVC was able to capture the unique Shanghai experience on screen.

“My intention for the Tvc was to make it look fun and young” said Joey Agbayani. “Kim made this so easy to achieve” he added, “she was totally comfortable in front of the camera and her personality shone through. She made it feel like we were really enjoying the wonderful cuisine in Shanghai.”

At the shoot, Kim Chiu showed why she’s one of the country’s top rising stars today. With poise, a youthful personality and the kind of professionalism normally found in veteran performers, Kim commanded the screen with her appealing charisma and irresistible charm. And while her star continues to shine even brighter with more endorsements and a hit telenovela, she stays committed to her craft and remains true to herself by enjoying old favorites and delighting in the things she love most.

“I always strive to give my best in everything I do, especially when it comes to acting which I really love doing,” Kim said. “And even though I’m always busy, I still find time to enjoy the things that make me happy like being with friends and treating myself to my favorite things to eat.”

Kim adds, “Noodles have always been my favorite food. That’s why I’m very happy to be shooting this TVC for Payless Pancit Shanghai and endorsing something that I truly like and believe in.”

Catch Kim Chiu in the new Payless Pancit Shanghai commercial, and you’re in for an interesting and delectable journey to the breathtaking metropolis in the heart of China. You can delight in your very own Shanghai experience with the rich Pata Tim and Oriental flavors of Payless Pancit Shanghai, now available in supermarkets and convenience stores nationwide.

Payless Busog Sarap Bowl is the best priced cup noodle in the market today. For only P13.60 (suggested retail price) per bowl, Payless has up to 28% more noodles compared to other cup noodle brands.

Aside from having more noodle content, Payless Busog Sarap Bowl also offers authentic flavors that capture traditional Filipino dishes. Noodle lovers can choose from three original and tasty variants – Batchoy, Bulalo, and the newest flavor Garlic Chicken Molo.

Payless Busog Sarap

Adding more value to Payless Busog Sarap Bowl are the 11 vitamins that help supplement our nutritional needs. Active students and busy office workers will definitely benefit from its energy-giving goodness, making them alert and energetic throughout the day.

With rich flavors, added nutrients and more noodle content, you really get more for what you pay for with Payless Busog Sarap Bowl. Head to your favorite supermarket, grocery, convenience store and nearest sari-sari store to get the most out of your budget.

From August 20 to 23 and August 28 to 31, Payless Pancit Shanghai “Cum Alok” invades various Pure Gold supermarkets in Metro Manila and Northern Luzon where grocers can try Payless Pancit Shanghai for free. Payless Pancit Shanghai’s sampling activity will be held in the following Pure Gold outlets: Commonwealth, Tayuman, Makati, Sucat, Shaw, Valenzuela, Imus, Pasig, Sta. Ana, Agora, Taytay, Meycauayan, San Pablo, Sta. Mesa, Malolos, Zabarte, Cainta, Cubao, San Mateo, QI Central, Malate, San Pedro, Monumento, GMA (Cavite), Biñan, Parañaque, and Dau.

Payless Pancit Shanghai is the first instant pancit noodle in the country that uses flat noodles. Widely used in Asian cuisine, flat noodles absorb flavors of sauces and ingredients more, making Payless Pancit Shanghai tastier than other brands. It also uses real vegetables and special spices that bring out authentic Oriental Style and Pata Tim flavors.

Watch out for the Payless Pancit Shanghai booth at the Pure Gold supermarket nearest you and sample the rich flavors of the East. Payless Pancit Shanghai is available in supermarkets, groceries, convenience stores and sari-sari stores nationwide.

The event, which was part of the Nissin Yakisoba University Invasion, was the culmination of the brand’s search for the top six students who best embodied the different Nissin Yakisoba NISSINdividuality profiles. Sifting through over a thousand aspirants from 25 colleges and universities, the competition sought out outstanding teens who posses distinct confidence, talent and personality.

The winners for the different categories are as follows: Klentz Chua of Ateneo de Manila University for Campus Idol, Patricia Quiogue of Trinity University of Asia for Fashionista, Nina Ricci Bunsoy of De La Salle University for Dean’s Lister, Francis Vergara of Rizal Technological University for Artsy Fartsy, Joshua Adriano of San Juan de Letran for Celebrity Material and Ralph Samson of Ateneo de Manila University for Musikero.

Apart from becoming the new Nissin brand ambassadors, which will see them appear in the brand’s billboard and print ads, the winners also each received a laptop, a Nissin gift pack, a trophy and a choice between a P10,000 cash prize or a talent workshop course worth the same amount.

“It’s all about celebrating the youth and encouraging them to embrace their individuality,” said Ed Canta, Nissin-Universal Robina’s General Manager. “We wanted to find diverse personalities who actively pursue their passion and aren’t afraid to chase after their dreams—those who can be good role models to their fellow students.”

Hosted by famed TV and radio personality, Mo Twister and Mutya ng Pilipinas 2002 First Runner-up Ms. Kristine Caballero, the event featured energetic musical performances and dance routines by some of the aspirants. After the initial elimination, the fifteen finalists were also subjected to a rigorous question-and-answer segment where they were asked by a panel of judges about such timely topics as politics, education, Filipino society and the environment. JG Summit Holdings, Inc. Corporate Communications Manager Viveca Singson, Nissin Senior Brand Manager Minna Vistan and Skycable’s Vice-President Rina Sha served as the competition jury.

Having Kim as the Payless Pancit Shanghai endorser could not have been more appropriate. The talented actress fits the brand personality to a T – young, active, practical and definitely unique. Asked what it feels like to be part of the Payless family, Kim says “I am very proud to be associated with a well-liked and well-known brand. I respect the company behind it, URC, aside from the fact that Payless is a brand we can all stand by.”

Payless Shanghai and Kim Chiu

Kimberly Sue Yap Chiu is best remembered as the first big winner of “Pinoy Big Brother: Teen Edition,” where she bested 13 teenage housemates. A Chinese-Filipino, Kim was never nominated by her housemates for eviction because of her sense of humor, positive disposition and sportsmanship. She was also one of the early bets of the viewers to win. True enough, Kim emerged as the top winner in the reality show, raking in 41.4% of the total votes from televiewers.

Life after “PBB: Teen Edition” took an uphill swing under her parent network ABS-CBN. She appeared in various programs together with fellow PBB housemate Gerald Anderson.

Kim and Gerald appeared in numerous shows on ABS-CBN, bagged several commercial endorsements, and appeared in their first movie, “First Day High.” They marked their first anniversary in show business via their first starring movie “I’ve Fallen for You” under Star Cinema.

In 2007, Kim starred in her first primetime TV series, “Sana Maulit Muli,” where she was once again paired with Gerald. The high rating series was followed by another telenovela, “Tayong Dalawa”. Today, Kim appears regularly in the Sunday noontime show ASAP.

The 2008 Funtastikid school caravan will culminate in a two-day event dubbed Funtastikid Fun Day slated on February 28 and March 1 at the Trinoma Activity Center. The exciting funfest will feature a quiz bee, drum and lyre competition, and dance contest, with loads of cash and prizes to be handed out.

In Nissin’s recent briefing with the Academe, Department of Health Undersecretary Ethelyn Nieto lauded Nissin’s efforts to come up with an engaging event that underscores the importance of promoting good nutrition among today’s youth. She further commended the partnership between Nissin and the various private and public schools around the country, which aims to find ways to improve the health condition of Filipino children.

Started in 2007, Nissin Instant Mami’s Funtastikid project has instilled the value of raising children who are “masigla, masaya at matalino.” Nissin believes that by giving kids nutritious food such as Nissin Instant Mami and encouraging them to hone their talents and skills, children will grow up to be productive members of society.

Nissin ranks among the favorites of children with its heartwarming flavors fortified with 11 vitamins and nutrients.