Universal Robina Corporation’s (URC) Payless Pancit Shanghai sponsors Star Cinema’s opening salvo for 2010, Paano na Kaya. One of the hottest leading ladies today and Payless Pancit Shanghai’s brand ambassador Kim Chiu stars in the new romantic film from Star Cinema. Paano Na Kaya, a movie about best friends who fall in love hits theaters on January 27, 2010.
From Payless comes a new and colorful TV commercial (TVC) showcasing the unique Asian flavors of bustling Shanghai. The commercial features Kim Chiu, one of the country’s brightest young stars, who discovers the ultimate Shanghai-inspired taste and savory goodness in the newest offering from Payless— Payless Pancit Shanghai.
In the commercial, Kim navigates her way through the sights, sounds, and wonderful aromas of cosmopolitan Shanghai in the search for the perfect noodles with that distinct and authentic Asian taste. True enough, she finds it in the heart of Shanghai with the two new variants of Payless Pancit Shanghai: Oriental and Pata Tim flavors. “Dito ko nadiscover ang pancit na hinahanap ko, ‘yung para sa akin walang sawa factor!” she exclaims.
Noodle lovers yearning for authentic Oriental flavor are in for a savory treat as Universal Robina Corporation’s (URC) Payless Pancit Shanghai goes to Puregold supermarkets to share the goodness of this latest offering from the country’s well-loved instant pancit noodle.
From August 20 to 23 and August 28 to 31, Payless Pancit Shanghai “Cum Alok” invades various Pure Gold supermarkets in Metro Manila and Northern Luzon where grocers can try Payless Pancit Shanghai for free. Payless Pancit Shanghai’s sampling activity will be held in the following Pure Gold outlets: Commonwealth, Tayuman, Makati, Sucat, Shaw, Valenzuela, Imus, Pasig, Sta. Ana, Agora, Taytay, Meycauayan, San Pablo, Sta. Mesa, Malolos, Zabarte, Cainta, Cubao, San Mateo, QI Central, Malate, San Pedro, Monumento, GMA (Cavite), Biñan, Parañaque, and Dau.
Payless Pancit Shanghai found a perfect match with one of the country’s top rising young stars, Kim Chiu. As the product’s brand endorser, Kim’s fresh beauty and charm aptly represent Payless’ newest and unique offering to date.
Having Kim as the Payless Pancit Shanghai endorser could not have been more appropriate. The talented actress fits the brand personality to a T – young, active, practical and definitely unique. Asked what it feels like to be part of the Payless family, Kim says “I am very proud to be associated with a well-liked and well-known brand. I respect the company behind it, URC, aside from the fact that Payless is a brand we can all stand by.”