Kim Chiu fans had a taste of Shanghai goodness in the recently held Mall tours at Trinoma and Sta. Lucia East Grand Mall sponsored by Payless Pancit Shanghai. Exciting games and prizes were given away as the fans enjoyed the oriental goodness of Payless Pancit Shanghai at the sampling booths.

The newest addition to Payless’ wide range of affordable, practical and delicious line of noodle products, Payless Pancit Shanghai brings you the goodness of authentic oriental flavors with its specially-made flat noodles. It also contains real vegetables with no preservatives added, and comes in Pata Tim and Oriental flavors.

Don’t miss the chance to watch your favorite love team on the big screen while savoring your favorite Payless Pancit Shanghai. You can also get your daily dose of this authentic oriental noodle goodness by grabbing Payless Pancit Shanghai in leading supermarkets, sari-sari stores, groceries and convenience stores nationwide.

Kim Chiu

In the commercial, Kim navigates her way through the sights, sounds, and wonderful aromas of cosmopolitan Shanghai in the search for the perfect noodles with that distinct and authentic Asian taste. True enough, she finds it in the heart of Shanghai with the two new variants of Payless Pancit Shanghai: Oriental and Pata Tim flavors. “Dito ko nadiscover ang pancit na hinahanap ko, ‘yung para sa akin walang sawa factor!” she exclaims.

Ingenuity, creativity and cutting-edge technology were instrumental in bringing Shanghai’s exciting vibe to life. And with the guiding vision of director Joey Agbayani, the TVC was able to capture the unique Shanghai experience on screen.

“My intention for the Tvc was to make it look fun and young” said Joey Agbayani. “Kim made this so easy to achieve” he added, “she was totally comfortable in front of the camera and her personality shone through. She made it feel like we were really enjoying the wonderful cuisine in Shanghai.”

At the shoot, Kim Chiu showed why she’s one of the country’s top rising stars today. With poise, a youthful personality and the kind of professionalism normally found in veteran performers, Kim commanded the screen with her appealing charisma and irresistible charm. And while her star continues to shine even brighter with more endorsements and a hit telenovela, she stays committed to her craft and remains true to herself by enjoying old favorites and delighting in the things she love most.

“I always strive to give my best in everything I do, especially when it comes to acting which I really love doing,” Kim said. “And even though I’m always busy, I still find time to enjoy the things that make me happy like being with friends and treating myself to my favorite things to eat.”

Kim adds, “Noodles have always been my favorite food. That’s why I’m very happy to be shooting this TVC for Payless Pancit Shanghai and endorsing something that I truly like and believe in.”

Catch Kim Chiu in the new Payless Pancit Shanghai commercial, and you’re in for an interesting and delectable journey to the breathtaking metropolis in the heart of China. You can delight in your very own Shanghai experience with the rich Pata Tim and Oriental flavors of Payless Pancit Shanghai, now available in supermarkets and convenience stores nationwide.

From August 20 to 23 and August 28 to 31, Payless Pancit Shanghai “Cum Alok” invades various Pure Gold supermarkets in Metro Manila and Northern Luzon where grocers can try Payless Pancit Shanghai for free. Payless Pancit Shanghai’s sampling activity will be held in the following Pure Gold outlets: Commonwealth, Tayuman, Makati, Sucat, Shaw, Valenzuela, Imus, Pasig, Sta. Ana, Agora, Taytay, Meycauayan, San Pablo, Sta. Mesa, Malolos, Zabarte, Cainta, Cubao, San Mateo, QI Central, Malate, San Pedro, Monumento, GMA (Cavite), Biñan, Parañaque, and Dau.

Payless Pancit Shanghai is the first instant pancit noodle in the country that uses flat noodles. Widely used in Asian cuisine, flat noodles absorb flavors of sauces and ingredients more, making Payless Pancit Shanghai tastier than other brands. It also uses real vegetables and special spices that bring out authentic Oriental Style and Pata Tim flavors.

Watch out for the Payless Pancit Shanghai booth at the Pure Gold supermarket nearest you and sample the rich flavors of the East. Payless Pancit Shanghai is available in supermarkets, groceries, convenience stores and sari-sari stores nationwide.

Having Kim as the Payless Pancit Shanghai endorser could not have been more appropriate. The talented actress fits the brand personality to a T – young, active, practical and definitely unique. Asked what it feels like to be part of the Payless family, Kim says “I am very proud to be associated with a well-liked and well-known brand. I respect the company behind it, URC, aside from the fact that Payless is a brand we can all stand by.”

Payless Shanghai and Kim Chiu

Kimberly Sue Yap Chiu is best remembered as the first big winner of “Pinoy Big Brother: Teen Edition,” where she bested 13 teenage housemates. A Chinese-Filipino, Kim was never nominated by her housemates for eviction because of her sense of humor, positive disposition and sportsmanship. She was also one of the early bets of the viewers to win. True enough, Kim emerged as the top winner in the reality show, raking in 41.4% of the total votes from televiewers.

Life after “PBB: Teen Edition” took an uphill swing under her parent network ABS-CBN. She appeared in various programs together with fellow PBB housemate Gerald Anderson.

Kim and Gerald appeared in numerous shows on ABS-CBN, bagged several commercial endorsements, and appeared in their first movie, “First Day High.” They marked their first anniversary in show business via their first starring movie “I’ve Fallen for You” under Star Cinema.

In 2007, Kim starred in her first primetime TV series, “Sana Maulit Muli,” where she was once again paired with Gerald. The high rating series was followed by another telenovela, “Tayong Dalawa”. Today, Kim appears regularly in the Sunday noontime show ASAP.