Universal Robina Corporation will be participating in the Bakery Fair 2009 on February 19-21 at the World Trade Center. Organized by the Filipino-Chinese Bakery Association Inc. (FCBAI), Bakery Fair is now on its 5th year in showcasing the best from the bakery, confectionery and foodservice equipment and supplies industries in the country.

Join the different seminars to learn updates on new baking technology and techniques. Visit the URC Flour Division Booth No. 263 for delightful and easy recipes on bread, bars, cookies, pastries and cakes only from the world-class baking experts.

See you there!

To respond to the growing consumer interest on wellness and healthy food options, URC Flour conducted a seminar on “Trends in Healthy Baking”. This educated the bakers on how to develop nutritious baked products to be able to keep pace with market trends.
Mr. Nicanor P. Ines, Quality Assurance Manager of URC Flour, explained the top health issues which convince consumers to switch to healthful alternatives that could help prevent heart disease, cancer, diabetes, obesity and undernourishment. Mr. Ines appealed to the bakers to help combat the widespread nutrition deficiency experienced by majority of the Filipinos. They have to use basic baking ingredients which are more beneficial and readily available in the market – bromate-free flour, sugar, oil and salt which are fortified with vitamin A, Iron and/or Iodine and conform to R.A. 8976 – law on food fortification enforced by DOH/BFAD.
Mr. Ines also presented the new URC Whole Wheat Flour which has more fiber that helps reduce the risk of heart disease and prevent colon cancer and constipation. It is also a rich source of beneficial phytochemicals that promote proper function of the immune system, thus reducing the risk of cancer and also regulating the blood glucose of people with diabetes. Another relevant and timely product launched by URC Flour is the Sweet Dough Premix. The sweet dough is basic to the preparation of ensaymada, soft rolls, pan de coco, pandesal, cinnamon rolls and many more all-time favorite breads. This premix was developed to provide bakery owners the following benefits – control of recipe standards, easier dough preparation (only the addition of yeast and water is required), hassle-free inventory management and more savings. This new flour product is highly advisable for franchise operations and start-up bakeries.
URC Flour does not only look into what may be beneficial to consumers but is conscious in providing growth opportunities for the bakeries. Also during the Bakery Fair, URC Flour provided a learning session for the local bakers, encouraging them to continuously upgrade their skills. Pastry Chef Felinio Afable of Waterfront Davao was specially flown to Manila to do a step-by-step demo on “How to Make an Artistic Bread Display.” The demo hoped to give confidence to aspiring participants for the next round of El Panadero de Oro Bread Festival competitions. This activity which is annually staged by URC Flour, could pave the way for the bakery establishments and local bakers to be recognized and further patronized.
URC Flour’s service to the baking industry does not stop at technical assistance. Local bakeries are also offered promotional programs. Clearly, URC Flour is a true partner of the industry.

Baking Demo at the URC Flour Booth

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“How to Make and Artistic Bread Display”

by Chef Felinio Afable

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“Trends in Healthy Baking”

by Mr. Nicanor P. Ines

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Universal Robina Corporation (URC) Flour Division responds to the increasing public consciousness on wellness and health by introducing Whole Wheat Flour to the market. Research shows that there are two types of fiber present in the whole wheat flour. The dietary or soluble fiber reduces the risks of heart disease as it lowers cholesterol level, blood pressure and blood coagulation. The other type of fiber present is the insoluble fiber which prevents colon cancer, constipation, hemoroids and diverticulosis. Whole wheat flour is also a rich source of beneficial phytochemicals that promote proper function of the immune system, help reduce the risks of cancer and may also regulate the blood glucose of people with diabetes. In recent studies, individuals who consume more whole wheat products consistently weighed less than those consuming less of these.

URC ‘s Whole Wheat Flour is also fortified with vitamin A and Iron, making it more healthy and nutritious.

Baking Tip:
For your healthy option, you may substitute the white flour with whole wheat flour in your regular bread recipes.
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Sweet Dough Premix

Baking is now made uncomplicated and hassle-free! With URC Flour’s new Sweet Dough Premix you can bake a variety of products with just one recipe. Just add yeast and water to start making the all-time favorite ensaymada, cinnamon roll, pan de coco, sweet loaf, pandesal and many more.

A pack of Sweet Dough Premix even costs less than individually buying each ingredient called for by your recipe. More savings, bigger earnings! Experience these additional benefits to your business: control of recipe standards and simpler inventory management.

For sales inquiries contact us through our Customer Service Hotline 672-1575 or email us at askflour@urc.com.ph.

With more consumers being health-conscious, URC Flour Division will be conducting a seminar entitled Trends in Healthy Baking. Nicanor Ines, URC Flour Quality Assurance Manager, will share his expertise about the topic on March 8, 2007 (Thursday) at the World Trade Center Seminar Room Lobby from 1:00PM to 3:00PM. Bakery owners and hobbyists alike will learn to provide product offerings that will be geared towards wellness.

Finally, URC Flour Division will also provide information that can enhance displays for hobbyists and bakery owners with an on-stage baking demonstration on How to Make an Artistic Bread Display to be conducted by Chef Felinio Afable of Waterfront Insular Hotel Davao on March 10, 2007 (Saturday) at the World Trade Center Main Hall from 10:00AM to 12:00 NN.

With such a packed lineup of activities, URC Flour Division’s participation in the FCBAI Bakery Fair 2007 will surely cater to needs of both bakers and bakery owners.

Bakery Fair Program Invitation

Bakery Fair 2005
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Apart from our staple pandesal, there are numerous baked products introduced in the market, which have captured the taste buds of Filipinos and have become sought after pasalubongs.

To give honor and recognition to the bakers, URC Flour Division has come up with El Panadero de Oro Bread Festival 2006. This is a unique competition and event series, aimed to uplift the status of the local bakers by showcasing their creativity, talent and skills in the following categories: Artistic Bread Display Category and the Specialty Bread Category – bread products fused with the popular local bounty (e.g. durian, mango).

Aside from the competition, El Panadero de Oro also offers interactive activities such as dough art for the kids and cooking/baking demonstrations for the bakers and mothers alike.

There were three legs of this competition: the first leg of the event series was held last September 10, 2006 at the activity center of NCCC Mall in Davao; the second was held last October 22, 2006 at the activity center of Elizabeth Mall. Finally, the GMA leg was held last November 12, 2006 at the activity center of Robinsons Galleria.

With many known local bakeries from all legs, three bakeries emerged as the best of the best when it comes to Bread Display: NCCC Bread Factory for Davao, Absolutely Homemade for Cebu and Supreme 8 for GMA.

Their respective wins have earned them tickets for the culminating bread display competition held during the URC Flour Thanksgiving Dinner last November 18, 2006 at the Crowne Plaza Galleria Manila. All three bakeries showed their utmost creativity; at the end of the night, NCCC Bread Factory of Davao emerged as the hands – down winner of the competition with an intricate bread display piece entitled Philippine Development Through Unity in Diversity.

The El Panadero De Oro Bread Festival is a testament to URC Flour Division’s commitment to promote the local bakeries and bakeshops, to give recognition to the local bakers as well as encourage the creative use of our local bounty to come up with new product offerings and bring regional glory in baking.

The new EL REAL Spaghetti & Macaroni is now available at the following leading supermarkets: Robinsons Supermarket, Liana’s Supermarket, Puregold Priceclub, South Supermarket and Pioneer Center.

 

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